基于游客需求的森林康养基地评价与提升策略研究——以尤溪县三个基地为例

Research on the Evaluation and Improvement Strategies of Forest Therapy Bases Based on Tourists Demand——A Case Study of Three Forest Therapy Bases in Youxi County

  • 摘要: 在生态文明建设与健康中国战略实施的背景下,森林康养成为生态价值转化与乡村振兴的重要路径。本研究以福建省尤溪县久泰小镇、九阜山、桂峰3个省级森林康养基地为研究对象,通过构建涵盖景观资源、康养活动、康养设施、康养服务4个要素层19项指标的评价体系,运用层次分析法(AHP)计算指标权重,并基于326份有效问卷开展重要性-满意度及游客偏好等相关分析。结果表明:①康养服务、康养设施、景观资源、康养活动的权重分别为0.2949、0.2791、0.2216、0.2045,康养服务是影响游客体验的核心因素;②IPA分析显示,生态环境质量、动态康养活动、森林康养步道系统和休息节点与观景平台处于优势区,而康养指导服务、个性化康养方案、健康检测服务、智慧化服务水平及医疗应急设施等指标处于重点改进区,是制约森林康养基地高质量发展的关键因素;③游客偏好分析表明,不同游客群体在产品需求、消费行为及停留时间方面存在明显差异。基于研究结果,提出推进康养设施优化升级、丰富康养服务产品供给以及针对不同类型森林康养基地实施分类提升等策略,为森林康养基地建设与管理提供参考。

     

    Abstract: Against the background of ecological civilization construction and the Healthy China strategy,forest therapy has emerged as a vital pathway for ecological value transformation and rural revitalization.This study takes three provincial forest therapy bases in Youxi County,Fujian Province—Jiutai Town,Jiufu Mountain and Guifeng—as research objects.An evaluation system consisting of four criterion layers (landscape resources,therapy activities,therapy facilities and therapy services) with 19 indicators was constructed,and the Analytic Hierarchy Process (AHP)was applied to calculate indicator weights.Based on 326 valid questionnaires,importance-satisfaction analysis (IPA)and tourist preference correlation analyses were conducted.The results reveal that:①the weights of therapy services,therapy facilities,landscape resources and therapy activities are 0.2949,0.2791,0.2216 and 0.2045,respectively,indicating that therapy services are the core factor influencing tourist experience.②The IPA shows that ecological environment quality,dynamic therapy activities,forest therapy trail systems,and rest nodes and viewing platforms fall into the advantage area,whereas indicators such as therapy guidance services,personalized therapy plans,health monitoring services,smart service levels and medical emergency facilities are located in the key improvement area,representing critical constraints on the high-quality development of forest therapy bases.③Tourist preference analysis demonstrates that different tourist groups exhibit significant differences in product demands,consumption behaviors and length of stay.Based on these findings,strategies are proposed,including promoting the optimization and upgrading of therapy facilities,enriching the supply of therapy service products,and implementing classified improvement for different types of forest therapy bases,thereby providing theoretical reference for the construction and management of forest therapy bases.

     

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